Digestive & Microbiome Health
Functional nutrition designed around digestive tolerance, microbiome balance and everyday adherence.
PRO+PROFREEDASWEE-THY
FoodTech · Food as Medicine
From Functional Nutrition to Nutrition Intelligence.
NUHPRO develops science-driven functional foods and is building an AI-powered Food as Medicine platform connecting dietary needs, verified nutritional data, and consumer-driven food innovation.
Recognitions
The platform
Four health needs. One shared nutritional platform.
Each area requires different formulations, ingredients and evidence. NUHPRO connects them through shared product-development standards, quality control and consumer insight.
Food Intolerances & Sensitivities
Clean-label food solutions for people managing lactose intolerance, gluten-related needs, allergies and multiple dietary restrictions.
FREEDASWEE-THYPRO+PRO
Active & Metabolic Nutrition
Protein and functional food solutions for active consumers, body composition and blood sugar-conscious lifestyles.
PRO+PROSWEE-THY
Healthy Aging & Recovery
Nutritional solutions for muscle preservation, sarcopenia-related needs, rehabilitation and supportive nutrition.
PRO+PRO Longevity
The brands
One platform. Three specialized consumer brands.
All three brands are part of the NUHPRO platform. They share formulation standards, quality control and consumer insight — while each one speaks to a distinct audience and need.
SWEE-THY
01Everyday functional nutrition
Clean-label foods designed for active, health-conscious consumers and people with specific dietary needs.
Everyday wellnessLactose-freePolyol-free
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02Protein nutrition with digestive wellbeing at its core
High-quality protein products combining performance, tolerance and functional ingredients.
Active nutritionGut healthRecovery
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03Free-from food for multiple sensitivities
Plant-based products designed for people managing overlapping allergies, intolerances and digestive needs.
Multi-allergen freeNickel testedDigestive sensitivity
Discover FREEDAThe next step
One Ecosystem. Powered by Nutrition Intelligence.
We are building an AI-powered system that connects consumers' dietary challenges with verified food solutions, while transforming unmet needs into new product innovations.
Consumer Needs
Consumers explain their health-related dietary challenges, food restrictions, and unmet needs.
In development
NUHPRO Nutrition Intelligence Engine
A planned AI-powered system combining:
- Natural-language understanding
- Verified nutritional and ingredient data
- Product eligibility and compatibility rules
- Consumer demand intelligence
Find the Right Product
AI matches consumers' dietary requirements with suitable products from NUHPRO's existing portfolio.
Develop What's Missing
Consumers share unmet dietary needs, which we collect and analyze with AI to guide new food innovation.
How we formulate
Every ingredient earns its place
Actives are selected on published evidence, dosed at functional levels and formulated for tolerance rather than for a label claim. Food science and clinical nutrition define the brief; taste and adherence decide whether it works in real life.
Evidence
Literature-led actives
Clean label
Short, readable lists
Tolerance
Built for sensitive guts
Where the products go
Digital-first. AI-powered. Omnichannel-ready.
The NUHPRO AI platform will operate primarily in the digital ecosystem. Healthcare professionals, pharmacies and retail remain complementary expansion channels for our food brands — not for the software itself.
01
Direct to consumer
Own brands sold directly, so formulation, education and feedback stay in the same loop.
02
Healthcare professionals
Product lines and protocols developed with nutritionists, dietitians and clinicians.
03
Pharmacies & retail
A complementary expansion opportunity for our food brands through distribution partnerships.
The team
Four disciplines around one table
Turning research into products people keep buying requires more than a good formula. These are the competences the team brings together.
Food science
Matrix, stability and process work that turns an active into an edible product.
Nutrition
Clinical reading of the evidence: who a formula is for, at what dose, and why.
Product development
From brief to shelf — sensory, packaging, compliance and industrialisation.
Digital growth
Direct channels, content and data that keep the products close to the people using them.
Good to know
Frequently asked questions
- What does “Food as Medicine” mean here?
- It means treating everyday nutrition as a functional tool: formulations built on published evidence, dosed at levels that actually do something, and designed to be eaten consistently rather than occasionally.
- What is a clean label, in practice?
- Short, readable ingredient lists with no unnecessary additives, colourants or filler actives. Every component has a functional or technological reason to be there.
- Why a portfolio of brands instead of one?
- Gut health, intolerances, metabolic health and aging are different conversations with different audiences. Separate specialised brands allow each to speak precisely, while sharing the same scientific and industrial platform.
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